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Our Mission

LOVE In A T-Shirt

LOVE In A T-Shirt, where fashion meets purpose, and every thread weaves a story of empowerment, creativity, and legacy.
Our Mission

At LOVE In A T-Shirt, we understand the myriad roles women entrepreneurs play—mothers, wives, business owners, speakers, and coaches. We celebrate and support these dynamic women by creating stylish, high-quality t-shirts that not only make a fashion statement but also embody values of empowerment and personal growth.

Our Vision

LOVE In A T-Shirt was born from the desire to provide our children with opportunities to learn about business, creativity, and responsibility. As a parent, I believe in instilling in my children the importance of taking control of their future and building a legacy. Our core values are to inspire:

  • LEGACY: Encouraging the creation of personal wealth and long-term success.
  • OPPORTUNITY: Being of service to others and fostering a community of support.
  • VOICE: Empowering individuals to be confidently outspoken and true to themselves.
  • ELEVATE: Promoting growth and evolution in personal pursuits.

Our Story

Founded by Nicole Pannell, Love In A T-Shirt is more than just a clothing brand. It is a family endeavor aimed at teaching our children about entrepreneurship, financial literacy, and the importance of having a vision. We believe that every child has the potential to become a successful entrepreneur and make a positive impact on the world.

When you purchase from LOVE In A T-Shirt, you are not only acquiring a fashionable, high-quality item but also supporting our goal to empower families around the world  while educating children about business and responsibility. Your support helps us create more opportunities for our children and your children to learn, grow, and thrive in a nurturing environment that encourages creativity and innovation.

Join Us

Thank you for joining us on this exciting journey. Together, we can build a legacy for our children, inspiring them to become confident, capable, and successful individuals. We are proud to share our passion for t-shirt design and entrepreneurship with you and look forward to creating meaningful connections through our products.


Enjoy 10% off your first purchase and join a dynamic community of women. Receive exclusive discounts, and stay up-to-date with all of our limited edition collections